RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

More stories

All stories →
Join

One story a week.

Someone who earned their ground, read slowly, in your inbox on a Sunday. The coffee ships to the list first.

One email a week. Unsubscribe any time.

About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Aaron Taylor-Johnson · Actor

    One film a year, and never apart from his family.

    A Golden Globe, superhero franchises and assassin thrillers, yet only one project a year. Aaron Taylor-Johnson on family first, saying no and the freedom of not pandering.

    Asked whether work comes second to everything else in his life:

    I do one thing a year, and that thing can be anything from three to six months… and to be fair, even when you are working you have long weekends, you balance it like anything, like anything good. We get the luxury to have a lot more time with our kids than most people do. It's all about family and being together, it's a grounding. We're all together. [...] It helps that we travel as a family, that's how it is. We made a decision a long time ago, that's how we're going to do it. I never want to be separated from my wife and kids… what kind of life is that? I don't want that life.

    Asked whether one film a year is restrictive:

    It works for me, it works for us. I can offer the level of focus and commitment to the character that I want to bring. I need that time before to prepare and fully soak myself in my preparation. [...] And then I want that time afterwards to come back to me and find myself. It allows me the freedom to be very particular, to find the work I want to do, rather than what I have to do, or what's being foisted on me.

    Asked how he got into jiu-jitsu:

    So I just started it because it was just for passion; it was something outside of the work, and it's really interesting. And it's great how ego doesn't come into it. You can get some scrawny little guy who can choke you out, it's amazing.

    Law 11: Make Money Serve You