RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

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    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Adam Scott · Golfer

    Bad luck on the back nine is no reason to change.

    A former world number one, with one major won and a long wait for the next. Adam Scott on bad breaks under pressure, and why a single bad round changes nothing.

    Asked how he comes to terms with a collapse:

    I think when it has happened to me in the past – and there have been a couple of big occasions – I have been able to come to terms with it in the knowledge that I probably didn’t do too much wrong. [...] It’s not like I lost my mind and started playing crazy shots. I can probably say with some certainty I’d play the same shots again. [...] The reality of golf is sometimes you will get the most incredible piece of luck going your way; on other occasions that luck will go against you. [...] That’s the way I need to think of it, just like Jordan [Spieth], Greg [Norman] and Jean [Van der Velde] have had to come to terms with it as well. We’re not going to start changing the way we play just because we’ve had a bad round.

    Asked how he motivates himself for each new season:

    I always expect the best from myself, regardless of when I play golf. But when you start a new season, you want to hit the ground running as soon as you can and get into that rhythm when you know you’re somewhere approaching your best. [...] Getting back on tour is ultimately about allowing yourself the time to build up the momentum at each event, whilst obviously trying to finish as high up the leaderboard as possible.

    Asked whether looking sharp affects his game:

    Seriously though, I do like making a big effort to wear the clothes I feel are smart, which stand out and which contribute to me feeling good about my game. There is a lot in the psychology of getting up and getting out – dress well, feel good, perform with confidence.

    Law 2: Guard The Inner Citadel