RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Alain Moussi · Actor, martial artist

    Twenty-five years of practice buys the control behind every brutal hit.

    He took up martial arts after watching Van Damme in Bloodsport, doubled Henry Cavill, then led the Kickboxer films opposite his hero. Alain Moussi on control, repetition and real hits.

    Asked how he controls a kick that has to land for real:

    So, there's a way to do it where the person kicking has to have tons of control – you can almost compress into your hip to create the reaction as opposed to just keep pressing right through their face to create a reaction. You have to place your foot in exactly the right spot when it's a kick and then the face connects to it. I've done this, I've been on the receiving end before. You're running, the guy kicks you so as the foot comes through, you have to be able to react in such a way that you're not in the hit too long and get knocked out. I have a lot of control with my kicks. That's one skillset I have, I've been working at it for 25 years.

    Asked whether he trains hard to avoid injury on set:

    Sometimes I do 12 hours of fighting on set during the day and some of that is being beat up for about ten hours a day. I get there, I'm prepared, my body is conditioned, I can face it no problem and get up the next day and do it over again. So it's all about the preparation but for me it's not a chore to go and train. I love it, I need it actually, it keeps me sane.

    Asked how to improve kicking control:

    Then it's all about repetition, proper repetition and sometimes that gets boring, but you know what? That’s what I did. It’s no secret, it’s really a lot of repetition and very specific techniques for control – things like keeping my leg up in the air, doing a high kick and suspending it. I'm putting my hand on the wall, bringing my leg up and kicking out; keeping it there to work the proper muscles and I just go higher, higher, higher. Over time it would get better, but I would work my kicks every other day, and I still do.

    Law 18: Become Dangerous, Then Govern It