RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

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    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

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    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Aldo Kane · Former Royal Marines commando sniper

    A sniper learns to be present long before anyone calls it mindfulness.

    He joined the Royal Marines at sixteen and fought behind the lines in Iraq. The stillness he learned in a sniper's hide now carries him through the world's most hostile places.

    Asked whether sniper work was mindfulness before the word caught on:

    Well, as a Commando sniper you have to be more aware of your surroundings than anyone else has ever been. If you’re changing from hedgerow to field and you haven’t changed the camouflage and made it exactly the way it is in nature – or you've turned a leaf upside down and it has a slightly different coloured underside – as a trained observer 300 metres away, I can see that. So you have to be super-aware of your surroundings and camouflage, and the bigger picture too. Probably out of all the stuff that I learned in the Marines – you know a lot of it’s just a hard slog and you bang your head off a brick wall physically and mentally. But with being a sniper it very much does teach you about being present and about being mindful, which I wasn’t really aware of until very recently, and since I did the trans-Atlantic row. So yeah, you have to be super-present and very much in the moment.

    Asked whether he went looking for risk after the Marines:

    Not initially. I left and went offshore to work on oil rigs and did that for three years and that was the safest job, even though the perceived risk of working on an oil rig is: it’s risky. It’s actually one of the safest jobs you can do. You do round about three hours of work a day and the rest of it’s safety meetings and eating pies and doughnuts! I kind of went away from risk and danger. But it wasn’t long coming back. I always felt unfulfilled and then you do end up going into chasing that sort of work.

    Asked what from the Commandos he uses every day:

    The one thing that I use everyday is The Commando Spirit: Courage, Determination, Unselfishness and Cheerfulness In Adversity. That’s drilled into you as a soft skill in the Royal Marines, and I pretty much use it on a daily basis – being mindful. But I never thought about it until I started writing talks to give to kids. The more I thought about it, the more it’s in every part of the jobs that I do out of the country now, relying on what I was taught when I was 16. I don’t think I could do the jobs that I do now without those soft skills drilled into me. Take Cheerfulness In Adversity: there are so many pictures of me round the world in absolute shitholes, in horrible situations where you just have to smile and get on with it. The Commando Spirit is probably the most important thing I take away from the Royal Marines over everything else.

    Law 19: Master Breath, Stillness, And Attention