RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

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    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Allan Russell · Attack coach

    Nobody is born a natural goalscorer.

    Allan Russell is the Scottish former striker England call on to sharpen their forwards. He believes finishing is learned, and that confidence is built on the training ground.

    Asked how much confidence matters to a striker:

    Everything, it’s everything – in essence that’s why I put a new movement programme together because when a striker suffers a drop in confidence they should be able to go back to the fact that they can trust their training, that they can trust their decision making, trust their technique in pressure situations and execute the right finish, at the optimum moment with the right technique – aiming to hit the corners. That’s the mantra, keep it low, hit the corners. When players are feeling low in confidence they can go back to thinking: “Ok I do it 9 times out of 10 in training, I’m good, I’m composed and I believe in my technique.”

    Asked how much finishing is learned and how much is natural:

    No one is born a natural goal-scorer. Lots of people think strikers can do things naturally. But when you look back to the learning phase of their career, a lot of these guys that look now as if they do things naturally have gone through a learning curve to do what they do. Maybe a certain coach at a certain time focused them on a certain area – but whatever it is, they would have focused their training on striking specifically. As young players, at a junior stage, they also watched good players and learned from that. Good technique resonated in their mind, they learned to visualise and then put into action what they saw – but no one striker was born a natural goalscorer.

    Asked how he works on weaknesses without denting confidence:

    So, if a player struggles with a certain weakness you have to decide how to help the overcome that, nuanced to what they best react to. You certainly don’t go and continually hammer it home to them that they’re not so good at X, Y or Z. You feed the information to them, the coaching points on how to improve – but you allow them to make mistakes because a lot of the time they’ll recognise the weakness anyway and learn from that.

    Law 13: Build Before You Are Ready