RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

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    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Amine Ould-Laib · Nutritionist

    Fuel the work, cut the excess, and listen to your own body.

    Carbs are the new villain of the gym. A nutritionist on fuelling hard training, dropping the fads and paying attention to what your body is telling you.

    Asked whether carbs are essential for training:

    When carbs are consumed, the body turns them into muscle glycogen where they are stored, and are the go-to energy source for muscles. So, being carb loaded is definitely the best condition under which to train. As for brain power, this is very subjective. Some people find they are much more focused when they are eating carbs normally. Others find that they can avoid the post-lunch 3pm slump by reducing carbs at lunch, myself included.

    Asked what matters more, fuelling exercise or cutting carbs:

    I think it is a combination of both, really. You need enough energy to actually do the workout. Unless you have rock-hard discipline, training whilst in a deficit is very tedious, particularly if done for prolonged periods of time. At the same time, the principle of calories in versus calories out still applies.

    Asked whether we spend too long looking for one-size-fits-all answers:

    Personally I do believe we spend too much time looking for a generic, cookie-cutter approach. Bodies are very unique and what may work for one person may not necessarily work for another. It’s up to the individual to determine what works best for them, within reason. [...] Mindfulness is a skill that many of us lack, yet is something most of us would benefit from. Taking a moment out of our daily lives to slow down, breathe, relax, and pay attention to what our body is telling us, can come a long way to helping people eat in a healthier manner.

    Law 17: Train The Vessel Through Complexity