RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

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    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

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    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

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    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Ben Irvine · Author, Mindfulness & The Big Questions

    Accept the situation, then ask what you can change.

    Ben Irvine writes about mindfulness, but not as a retreat from hard reality. For him it is the step back that lets a man see his life clearly and act on it.

    Asked how to get past the anxious, self-absorbed state:

    Mindfulness is the simple act of paying attention to your experience, while also cultivating a conscious aloofness towards your thoughts, sensations and feelings. It creates a little bit of a distance between your inner self, the bit of you which is making decisions and who’s aware, and all the things that occur to that self. [...] As soon as that distance occurs then you get to make a judgement about your life and about all the things that are happening to you. Across that distance you can make changes and react differently to things.

    Asked whether people are too ready to muddle along:

    I think that's right, yes. I honestly don't think people really admit that to themselves sometimes. People are far too ready to blame others for situations that we find ourselves in. I always come back to this point of: what can I do? I think that's such a wonderfully healthy philosophy of life. What can I do? Of course you have to accept the situation in all its reality to have a hope of changing it at all. You can't just sail around blindly, not knowing what you're dealing with. That’s engaged acceptance; accepting what's happening around you and endeavouring to change it and improve it.

    Asked what the end point of mindfulness is:

    The end point of mindfulness is being able to face life in such a way that you're no longer hiding. You're no longer making the excuses for yourself; you're no longer coming up with feelings that deny life; you’re not trying to escape into nirvana. You're just living in a way that is engaged, practical, aware and through that kind of engagement, meaning just spontaneously emerges. Meaning just comes from doing stuff that you enjoy and you feel is important.

    Law 1: The Field Is Not Level