RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Brad Pitt · Actor

    The longer he works, the more the company matters.

    Three decades in, he picks projects by the people around them, and is learning, late, to say what a sturdy, silent upbringing taught him to keep in.

    Asked why he would have been a fool to say no:

    I have great respect for Leo and for us to do this film together and the film itself, I thought it was a great idea. The longer I do this means that the company that I keep becomes as important as the project. So, with Leo, Margot and the rest of the cast… we were all gonna do it.

    Asked how his character differs from DiCaprio's:

    I feel like Leo and I play one character, like a full character. Quentin wrote into the Rick Dalton character, the self-doubts, dealing with the challenges, that dialogue in the mind which says that you are a piece of shit. That is met in contrast by those times where we are at peace, and accepting our world and that we are okay with the cards, which we have been dealt. To me, the fun is in the alternation between the two.

    Asked about his own upbringing:

    It was a little different for me when I was growing up. In our family, we just didn't talk a lot or feel encouraged to talk about feelings. It taught us to be sturdy and self-disciplined – that meant that you didn't show any weaknesses and you couldn’t discuss any problems that you had, or display frustrations or sadness. You kept that to yourself and I would say that has stayed with me a little into adulthood. Sometimes, I can still find it difficult to express myself, although lately I have certainly improved in those areas. I guess the older I get, the less my mind is shielding me.

    Law 4: Choose Your Circle Deliberately