RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Bubba Watson · Golfer, two-time Masters champion

    His father's rule: never take a day off, however big the win.

    Self-taught after a single lesson, he never plays the field, only the course. The habit that carried him came from a father who rarely broke 90.

    Asked how he learned the game:

    I played my first tournament when I was eight years old and then I began to start improving and watching the other players around me. I shot a 62 when I was 12, but I wasn’t interested in being better than anyone else. What I wanted was just to improve for myself and try and do that by practicing, shoot lower scores on each hole more consistently, and go from there. I wasn’t a kid who wanted to be better than anyone else – I wanted to better myself.

    Asked whether he plays to win:

    I don’t think that I have ever truly played to win, and I mean that honestly. Obviously, when the thing escalates and we’re coming to the end of a tournament on a Sunday and I’m in with a chance, I will be playing to win, then. But up until then, I have genuinely never gone into an event thinking that I should be looking to win that tournament, or that if I don’t win I’ll be disappointed, or anything else. The reason for that? Well, because on any given Sunday, any player can play their best round, regardless of how I play and then that would mean that they would win, even though I hadn’t made a mistake. Golf is one of the few sports where you can’t physically affect your opponent, and you can’t stop any player from doing their best. In football, soccer, boxing, basketball and all kinds of other sports, you can. So, my feeling is that you just go out there, do the best that you can and see if it’s good enough when the other players post their scores. If it is, then that’s all great. But if not, I’m just grateful to be out there trying to do my best.

    Asked for the best advice his father gave him:

    Yeah, that’s right. I would give that same advice to anyone else who – no matter how their form was, to keep on practicing every day they’re not playing in an event. Because you don’t know when that day is going to come when you can’t anymore. That day comes in all of our lives and when it does, it suddenly hits us the older we get. We get closer to retirement, we get closer to not being as fit as we used to be and we no longer have that joy in our lives. So, my advice is to do the things that you like to do, for as long as you are able to. Earn for your families, be happy, play your sports, have the good times – and the bad, we can’t avoid those – but do as you wish to make you and yours happy.

    Law 20: Carry What Is Worth Carrying