RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Charlie Hunnam · Actor

    Try everything early, so you can say no for the right reasons.

    Green Street, Sons of Anarchy, two films with Guy Ritchie, and a jiu-jitsu habit that keeps him grounded. Charlie Hunnam on choosing roles and knowing what to hold back.

    Asked how he learned to choose his roles:

    I think you need to do film, you need to do TV, you need to do theatre – you need to open yourself up to different types of storylines, different ways of portraying a character. [...] The reason for that is when you’re young every experience is different and every experience is worthwhile, even the ones that seem like a waste of time when you’re involved in them. [...] What happens then is the further you go down the line the more chance you have of being offered similar projects. And it is at that point that you can turn around and say no, because you’re turning it down based on your own experience, not on a preconception or because your agent is telling you it isn’t cool enough for you. Turn it down for the right reasons!

    Asked whether jiu-jitsu has helped him regain control:

    I think Brazilian Jiu-Jitsu is just something that you can bring into your life as a way of restoring order. For me there is a real thing in my head about starting in the right place and building from there, and that’s what martial arts really offer me. [...] Unless you know from where you’re starting your journey then how will you ever be able to get there?

    Asked why his characters are still on the rougher side:

    I find it easier to work with characters who have an edge and a story to tell. A big part of that story is making sure you don’t tell it to an audience. Sometimes the craft isn’t in what you say, it’s in what you hold back.

    Law 6: Earn Your Opinions