RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Chris Evans · Actor

    A brother beside him, and a mentor who brought everyone in.

    Ten years behind the shield. Chris Evans got through it with a brother beside him, a mentor ahead of him, and friends to play sport with instead of the gym.

    Asked what working alongside Chris Hemsworth has meant:

    What's been great for us is how we've bonded over the years. We've been through this journey together and we were both kind of apprehensive and nervous when we started out in these films. Neither of us knew how things would turn out and we've been able to kind of talk about it and have this brotherly support for each other. I'm very glad to have been able to get to know Chris and become good friends with him.

    Asked who has been his mentor:

    I mean, I guess it’s kind of obvious and people will probably already know that my answer will be Robert Downey Jnr. I’ve always felt supported by him and he really brings everyone in to the group, and makes sure that everybody feels welcome; especially on this last film. [...] No matter what it feels like to me, I always try to imagine what it feels like to him. Because he really did start this, and he really is so irreplaceable.

    Asked whether he feels pressure to stay in superhero shape:

    To a certain extent. But you try not to become obsessed with your appearance. The problem is that there are always people in the industry who want you to be more muscled, more sculpted, more tanned, and so on. [...] What I enjoy doing to stay in shape is playing different kinds of sports with my friends rather than spending hours and hours every week in a gym. At least when you do sports there's a sense of competition and camaraderie. It's also good for your mental well-being to get out of the gym and not fuss about your biceps.

    Law 4: Choose Your Circle Deliberately