RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Chris Evans · Actor

    Work is not your life’s purpose.

    Captain America steps off the big set to play a maths prodigy’s guardian, and explains why the work was never the point of his life.

    Asked whether playing an icon makes him wonder if people see the work:

    My work is not for the idea of it. I do it and whatever happens, happens and I go back to living my life in a very present capacity. So the idea of it, in the future, or the reflection of it in the past, is not relevant to me. In my opinion, it’s not just a waste of time, but indulgent in the wrong thing we should be cultivating as we grow.

    Asked whether a high-profile job can distract from purpose:

    It encourages the ego, and, not to get too theological about it, but to some degree, the tricky landscape of acting is that it really tempts the ego, to believe you are something more than what you are; or that somehow your work is relevant in a capacity beyond the thoughts in your head.

    Asked whether he always knew he could make it:

    I would say that my attitude when I was at the beginning of my career was a cocktail of naivety mixed with confidence, but certainly at the time I didn’t have much doubt. A lot of that is from my parents, and I attribute it to the people I had all around me, telling me to go for it, even though it wasn’t the path most people were taking. I never had sleepless nights thinking “this is a mistake”. I was very lucky in that capacity, but again, I can’t take credit for the bravery. I didn’t know any better as a result of my parents’ support. Reflecting on it now, I think it was an insane choice. I didn’t realise that at the time because they never made me feel like it was a risk.

    Law 5: Alignment Is Everything