RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Christian Bale · Actor

    Doubt is allowed. Step up when the moment comes.

    Weight lost on little but hunger, a Le Mans legend to play, and an actor who says he should never have got this far. Christian Bale on doubt, discipline and his own path.

    Asked how he has turned drive into success:

    Success is relative. Success in the movie world isn’t necessarily success in life. Success comes about when you choose the things that make you and those around you happy. I’ve not worked as much as some other actors because my definition of success isn’t entirely linked to seeing my face on a screen. [...] Success is also not bowing down to what others expect of you – it’s being confident enough to forge your own path.

    Asked what the biggest surprise of his career has been:

    Just getting on one in the first place. I am the personification of someone who shouldn’t have even got close to where they did. [...] We need to lose this culture of false positivity and confidence. The fact is it’s okay to have doubt; it’s okay to waver a bit, but as I said, in those key moments when you really need to step up… step up!

    Asked how he finds the discipline for his body transformations:

    Oh man, it’s not a great feeling, haha! When I was shredding, I had little else but going to bed feeling hungry and miserable. I couldn’t really socialise with anybody because that would have meant me being surrounded by food or drink, most of the time. It was a very challenging period, but the incentive made it easier. [...] It did fill me with a sense of control, and then the total opposite when I was putting weight on. You just lose all self-restraint and are binging like crazy. I was happy to put an end to it all, because it wasn’t healthy and it would have soon caught up with me.

    Law 3: Speak What Is True