RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Craig Jones · Grappler

    Face the famous names early, and find out they are human.

    Trained in a garage in Australia, one hard hour a day, he rose to catch the sport's elite in his heel hook. A grappler who learned more by stepping in than by waiting.

    Asked what it is like to face the big names:

    I used to think: “Oh, you should probably spend as much time at purple belt and brown belt as possible to get the experience and confidence to face those famous guys.” But now I think: “You know what, man? Get your black belt as fast as possible so you can have the experience of getting in there and facing those guys… so that you know that they’re just human.” You’ve got to lose that hero-worship, and I don’t think that happens until you face one of them.

    Asked about the first time he faced a name:

    At ADCC 2013 I had Romulo Barral in the first round. I was a purple belt, 83kg (183lb), and he was the defending champion, cutting down to 88kg (194lb), totally jacked. I went in there all afraid and he just kicked my arse. The first name I felt good against though, I fought a guy called Nathan Orchard and landed a flying triangle on him – I couldn’t finish it, I gassed out and he heel-hooked me. But that was kind of when I realised: these guys are beatable, and they’re beatable even if you don’t train at one of these big American or Brazilian teams.

    Asked how he structures one hard hour a day:

    Well, when I was training at one of the big US gyms they’d do two hours of ten-minute rounds, and it totally changed the way I fought. I’m a guy who likes to get in there and finish the fight as quickly as possible. Say I’ve got two hours of training ahead of me: I just want to get to a good position and hold on until the end of the round, score my points and survive. The first time I went there I started jumping on positions and I was exhausted after 15 minutes. You compete how you train and doing more hours a day, I think, would actually make my game worse.

    Law 6: Earn Your Opinions