RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Dane Jackson · Whitewater kayaker

    He reads lips across a river. The hearing loss became an edge.

    Dane Jackson paddled off the 134ft Salto del Maule in Chile. He plans for everything that could go wrong, then asks himself whether he is doing it for the right reasons.

    Asked how he prepares his mind for a drop that size:

    The biggest thing is making sure to cover all the bases from the line itself, to what could go wrong and where to have safety, and then have an internal discussion on whether or not I have 100% confidence in hitting the line. By covering all of that, feeling 100% on the line, as well as preparing for what could happen and accepting that, it allows me to make sure I am doing it for the right reasons. [...] For Maule the line looked amazing, there was solid safety, and it was a dream drop of mine, so I knew there was nothing else I'd rather be doing then.

    Asked about excelling despite hearing difficulties:

    I wouldn't say there was much to overcome as there isn't much auditory stuff I can't pick up or need to pick up. Beyond maybe not being able to hear what the plan for the next day is at the campfire, there's not a whole lot of disadvantages. [...] If anything, it's an advantage as I am able to read lips, which means I can understand what someone is saying from across the river when describing what's coming up or what the plan is.

    Asked what it feels like on the edge:

    It’s hard to describe as it happens so fast but, more than anything, it's the moment where everything kind of snaps into place for me. [...] That’s where it’s time to see if the lip acts like you imagined, or react properly if not. It also is the most glorious feeling coming over that blind horizon and then staring down the beast, because most waterfalls you get water in your face and you realistically only have clear vision as you are coming over the lip.

    Law 1: The Field Is Not Level