RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

More stories

All stories →
Join

One story a week.

Someone who earned their ground, read slowly, in your inbox on a Sunday. The coffee ships to the list first.

One email a week. Unsubscribe any time.

About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Dwayne Johnson · Actor

    Brain building to beat depression.

    Arrested several times before he was seventeen, dropped by his football team, and $525 million in one weekend. The gym was the medication; the rest was work.

    Asked what the turning point was in his battle with depression:

    I was arrested by the police several times between the age of 14 and 17. I didn’t have any goals and I was kind of lost. That’s when I started doing bodybuilding religiously. That gave me some purpose and it was a way of improving myself. That was my medication.

    Asked whether the depression came back:

    Exercise was a similar way through depression when I was dropped by my football team in Canada and I struggled to come to terms with that. I think the biggest thing for me was not going back to that team when the invitation came, but to take the setback on the chin and find a new way of fulfilling my dreams. I went into wrestling and never looked back.

    Asked why physical strength is no guarantee of resilience:

    I’ve always been very ambitious and I've always had a lot of self-belief, but it took a lot of soul-searching and going through a lot of personal pain, and turmoil to get to the point where I was ready to move forward and make something of my life. You’ve got the work you need to do in the gym, and the work you need to do in yourself. You can’t find peace through just focusing on the mental side, or the physical side. You need to combine.

    Law 2: Guard The Inner Citadel