RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Florence Pugh · Actor

    The more she fears something, the more she has to do it.

    From Lady Macbeth to a Marvel assassin, she picks the parts that frighten her, and has worked out that fear only ever lives in the future.

    Asked about her habit of welcoming fear:

    I have always tried to force myself to pursue not just new avenues, but uncomfortable ones. Fear plays a big part of that, of course, and fear for an actor is something that can really ground a career. I have always had the view that to really succeed, you need to push yourself further and harder than the last time, and that’s the way I go about what I do – to the extent that the more I fear something the more I have to do it. That’s just who I am.

    Asked whether fear ever leaves her when the work begins:

    Fear in acting is only really about the future. When you are on stage or the cameras are rolling, you don’t feel fear. I’m sure there are many careers and instances where fear is in the very moment, and it grips you, in much the same way as we pretend we are gripped by fear when we are acting. What is interesting is that as actors we are all fakers – I don’t know a single actor who is genuinely gripped by fear in the moment, even though they can portray it so well. When you learn that fear is just a perception of the future, and that in that exact moment of it being played out it is absent, it frees you to take on the very biggest challenges. All of your experiences that have gone before prove to you that the fear you had is unfounded, so why then stop going for the very biggest of projects?

    Asked whether she has thought deeply about fear:

    I think you have to. I think you owe it to yourself to really work out who you are, what you are capable of, and more to the point, what will hold you back. If that thing that holds you back is something out of your control, like ‘will I get cast for this movie?’, then do everything in your power to try to make the situation work for you – try all you can to give yourself the best opportunity of success. If, on the other hand, what is holding you back is in your control – like tempering or conquering fear – then it’s down to you to solve it.

    Law 12: Become Hard To Threaten