RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

More stories

All stories →
Join

One story a week.

Someone who earned their ground, read slowly, in your inbox on a Sunday. The coffee ships to the list first.

One email a week. Unsubscribe any time.

About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Gal Gadot · Actor

    Poor English, no acting career, and she went to the audition anyway.

    Miss Israel, army service, law school, then a Bond audition she nearly skipped. Gal Gadot on self-belief, competitive sport and refusing to play only the girlfriend.

    Asked about auditioning for a Bond film:

    Yes. At first, I didn't want to go to the audition. It was being held in London and I told my agent that my English wasn't that good, I wasn't an actress, and there was no way I would get the job. Also, I had just started studying law in Israel and I saw my life in a different way then, but finally my agent kept calling me and persuading me and I decided to go after all. [...] Even though I didn't get the part, the entire experience and process of auditioning and working on my acting made me realize that acting was my next big goal in my life. Acting was something I knew instinctively that I could be good at, and all my friends told me that I should give it a shot.

    Asked where her drive and ambition come from:

    My father and mother encouraged me and my sister to be very independent and strong-minded. They wanted us to be very self-confident and believe that we could accomplish anything in life if we were serious and determined, and worked hard. [...] I also did a lot of sports like volleyball and dodgeball and basketball and learned to be very competitive. It kind of gives you an extra edge where you push yourself harder. All of that helped me when I started living in Los Angeles and you have to be very tough-minded if you want to succeed, especially when a lot of people want to put you in only certain kinds of roles.

    Asked what has mattered most to her success:

    I think believing in myself has been the key. Also having a lot of ambition and a very positive attitude in life. If you believe in yourself and have the kind of drive to excel at whatever you set out to do, that's going to play a big part in helping you realize your dreams.

    Law 13: Build Before You Are Ready