RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

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    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

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    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

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    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Gary Hunt · Cliff diver

    He lost the title by one point and rebuilt everything around it.

    Three somersaults and four and a half twists in two seconds, from 27 metres up. Gary Hunt on the defeat that turned a good diver into a champion.

    Asked whether missing out as a junior felt like failure:

    Every competition, every opportunity to quality for international competition was a bit heart-breaking, I guess. My goal as a young diver was to compete for my country and it never happened for me as a junior. Yes, of course it feels like a failure at the time. But I think to myself now, if I had qualified for those competitions at a young age and had that wish satisfied, maybe I would not have continued and reached the level that I’m at now, because I still had that fire inside me pushing me to get better.

    Asked why he does not regret losing the championship by a single point:

    It made me work a lot harder afterwards. I didn’t feel like I was taking things easy before that, but losing the title was a catalyst and it made me rethink things, rethink the dives that I wanted to do, and rethink my training strategies, my workload. And I really feel like I wouldn’t be as good a diver today if I had won that first competition, because I think I would have just kept on going how I was going. I feel like I needed that as a driving force for getting better.

    Asked what he gave up to work harder:

    Absolutely, I’ve made sacrifices but that’s part of being a high-level athlete. I live in France at the moment and so I see my friends and family a lot less than I would do if I was in England, but I think that helps me keep my head down and just focus. I have a lot less distractions here, and that’s definitely been a help. It was very important for me to just focus on high-diving, and that’s a sacrifice that I’m willing to make. You know that time is ticking, that I’m not going to be able to do this sport forever, so I think to myself: “Why not just make those sacrifices now? There’ll always be time for hanging out with friends and family later.”

    Law 7: Fail Or Die