RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Harrison Ford · Actor

    Snow shovelled at eight, and a work ethic he never put down.

    A carpenter before he was a star, and Indiana Jones again in his late seventies. Harrison Ford on a Midwest upbringing, learning on the job and a life built beyond film.

    Asked where his work ethic comes from:

    I grew up in the Midwest (Chicago) in an era when hard work was something that was ingrained in your upbringing. My ancestors were all farmers. I lived in a big city because my father was working in an advertising agency. [...] My first job as a kid was cleaning snow off sidewalks and driveways. I must have been eight or nine years old. And then I learned to mow the lawn. I did all these things to earn myself some extra spending money which I usually spent on chocolate bars and candy. [...] But the idea of learning to work when you are young and maintaining certain job responsibilities while you grow up is something very typical of the Midwest, and it is something that has stayed with me my entire life.

    Asked about the years before the big roles came:

    That’s right – I worked around Hollywood as a carpenter and thought that was what I was always going to be. Sergio Mendes asked me to do work on his recording studio and it cost $100,000. [...] But what was funny is that it was pretty much the very first time I had done a job of that size and I was working from a book on how to get it right, which thankfully, I did.

    Asked why he has never taken the industry too seriously:

    I think a lot of that is to do with the fact I’ve always taken a lot of time out and away from movies. I don’t feel I need to keep feeding this thing and it certainly isn’t the one thing that fuels me and gives me my purpose. [...] In the Seventies and Eighties I stepped it up a bit, sure, but there’s been a lot of other stuff I’ve wanted to take care of outside of film, so I’ve built a life around that too.

    Law 20: Carry What Is Worth Carrying