RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

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    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

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    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Hervé Stevenin · Spacewalk trainer, European Space Agency

    Train for the worst underwater, then stay calm in space.

    Hervé Stevenin teaches astronauts to spacewalk in a ten-metre pool. Each one logs around 150 hours underwater before leaving the airlock, because the vacuum forgives nothing.

    Asked which emergencies they train for:

    The worst is the incapacitated crew situation. If an astronaut in EVA is unable to move back to the airlock because they are unconscious after a malfunction in the life support system of the suit, or being still conscious but unable to move, the astronaut buddy must rescue them in less than 20 minutes. The victim is secured to the rescuer with a tether and pulled or pushed along the station structure back to the airlock. It’s a very challenging task, which is trained underwater, including at the ESA-NBF in Cologne. These emergencies have never happened so far on a spacewalk.

    Asked about the most dangerous spacewalk he has seen:

    I was in the control room at the European Astronaut Centre when it happened. Luca Parmitano had a leak in his suit cooling system and water started to accumulate at the back of his head. In weightlessness water adheres to surfaces by capillarity, so his head got covered with a thin layer of water, which slowly moved to his ears and eyes. The EVA was terminated by Mission Control but it even got worse for Luca when the sun set and his helmet torch light was reflected by the water, blurring his vision in the darkness. He was unable to see and unable to hear. With water reaching the suit microphone, no-one could hear him. Water was even about to cover his nose and mouth. He stayed very calm and rescued himself, returning by feel along his safety tether to the airlock.

    Asked whether he remembers his first time weightless:

    I will never forget my first time weightless, the first five seconds of free floating in the plane I had the feeling that “oh my god I am falling”, the instinct is to grab hold of something to feel more secure. Seconds later you realise how easy and wonderful it is to be floating in weightlessness. I love to go back to do it. You don’t realise that gravity is a permanent constraint for us, until you are freed from it for the first time. It’s so comfortable and efficient to move around when you are floating. Weightlessness is freedom.

    Law 12: Become Hard To Threaten