RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Idris Elba · Actor

    Doing things rather than dreaming about them.

    DJ, actor, kickboxer, and now director. Elba on a father who died at seventy-two and the urgency that followed.

    Asked what directing taught him that acting had not:

    Directing is the hardest thing I've ever done. As a director, it’s all about preparation and overseeing every aspect of the story – the actors, the locations, the music, everything. It's much more time-consuming and involving. As an actor, I normally don't like to prepare too much and just let myself be more spontaneous and start thinking about the work I'm going to do when I arrive on the set. But for Yardie, I've spent six years bringing this movie into being.

    Asked what drives him to keep adding challenges:

    I'm always looking for new challenges. I'm very ambitious by nature and there's something in me and that makes me want to take advantage of all the opportunities I have. I always feel that there's something more I can accomplish. I also felt a sense of urgency after my dad died (in 2013) and how he was only 72. It was such a shame because there was so much more in life that he still wanted to do. It made me think that you never know when your time’s up and until that moment I'm going to do as much as I can and enjoy myself as long as I'm here.

    Asked what drives him to test his limits:

    I think there's so much we can achieve if we have the will to do it. I like to say: “Life is for living.” We all have a lot of dreams and desires but we often don't get to realise them. For a long time I've believed in going out there and doing things instead of just thinking or wondering about doing them. Too many people think about what they want to do or who they would like to be instead of just being who they want to be. I like being able to go out and do all those things I've dreamed about.

    Law 13: Build Before You Are Ready