RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Jake Gyllenhaal · Actor

    Stop grading everything. Find good stories and feel things for real.

    On screen since he was eleven, he plays a Marvel villain one year and an art-world satire the next, and keeps the box office out of his head.

    Asked which habit he would most like to change:

    We are in an era of constant appraisal, and if it doesn’t come from the wider world I often find it will come from within, and that does frustrate me. I think we spend too much time trying to evaluate and judge everything in life when sometimes we shouldn't be comparing things.

    Asked how he would label himself as an actor:

    I’m not at all interested in becoming the kind of actor who needs to worry about his box-office performance with each film. That defeats the purpose of what you want to accomplish as an actor. Of course, you need to have some sort of standing that enables you to get cast in bigger budget films, but the main goal is to find good stories and directors who have a strong vision, and interesting sensibility.

    Asked who he looks up to:

    My sister. I came to acting because it was a way of wanting to feel closer and more connected to my family. I saw film sets as a way of becoming close to a kind of family, where you’re bonding with other people because of circumstances but where it still feels like a real family. My life is now very much about wanting to feel close to my family, to be close to my nieces [the children of his sister, actress Maggie Gyllenhaal]. I’m much closer again to my sister and my mom and it feels so good to have that feeling of closeness and being part of that. I felt strange when my parents got divorced. I was 30, and I didn’t expect that, but when my sister had her two beautiful kids I wanted to be around her and my nieces; I wanted to develop a bond with them. For me, that’s about being real and feeling real things. That’s exactly what I want to do in life. Feel things intensely and be real. That’s also the feeling I’m trying to bring to my work.

    Law 5: Alignment Is Everything