RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Judd Lormand · Actor

    Do not get worked up. Breathe, then find the next step.

    Judd Lormand plays the commander who runs the missions from the operations room in SEAL Team. The real officers he studied taught him to keep his head, on set and off it.

    Asked whether playing a commander has taught him anything:

    It's actually helped me a lot in real life. Blackburn, he can't get worked up. He can't let his emotions, his temper, get the best of him because it doesn't do any good. He's got to be continuously thinking and so now, in real life, when the flight gets cancelled or this and that is happening, I think it's really helped me over the last year or so not to get worked up. Not to get stressed. I say: “Well, just Blackburn it, Judd”. What would Blackburn do? Just take a deep breath, figure out the next step.

    Asked what real commanders told him:

    It was kind of my choice in the beginning to keep this guy level-headed, keep him even keeled. Then, when I spoke with a couple of lieutenant commanders, I realised I'm on the right track because they were telling me the most important thing is: not to lose your cool. I had this army guy tell me: “You have to play with the cards you're dealt and you're dealt different cards every single mission, so you do the best that you can.” These guys that I talked to were extremely tough, extremely rigid guys but they were super sensitive as well and that really helped me to put the final touches on Blackburn, as far as who he is.

    Asked about the human story behind the headlines:

    Correct, and I’ve always been a supporter of our troops and any country’s troops, who make the conscious decision to say: “You know what I’m going to defend our country.” I think that's just an incredible service and I was always wanting to say: “Thank you for your service.” But one of the aspects that I never looked at was have we ever told the person who's serving or going overseas, have we ever told their husband or wife: “Thank you for your service?” Because it’s a family job.

    Law 19: Master Breath, Stillness, And Attention