RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

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    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Laurent Frat · Wingsuit BASE jumper

    Happy to be mediocre, so he can keep flying for years.

    Paramedic, wildland firefighter and jiu-jitsu competitor, then a wingsuit off a cliff. Laurent Frat on training, judgment and the days he walks back down.

    Asked when he thinks he will stop:

    The thing with a sport like this and any mountain adventure sport is that pushing the limits becomes routine. The more you push, the less sort of intensity and crazy sensations you receive from them, almost. So, you need to keep pushing, and keep pushing and keep pushing to get these similar sensations. [...] What I have found over time is that I want to be comfortable with being mediocre and never being the best wingsuit BASE jumper out there, because by not always seeking the most intense sensations, that I can stay within my margin and have a longer career. [...] The pressure to not mess it up is much higher than anything else. Every jump is the most important jump of my life and I will always consider it as such. If I feel like that pressure that day is too high or if I feel like there is a chance that I could mess it up, I am going to walk down.

    Asked about the biggest challenges of flying the suit:

    With wingsuit BASE jumping, you don’t rise to the occasion, it’s more like you dip to the level of your training. There’s not so much of a thought process going on, it’s more a flow state, so we are really relying more on our previous training that we have put in.

    Asked how crazy you have to be to fly a wingsuit:

    Well, certainly I think in order for it to be a sustainable sport, I think that the participant or somebody who practices Wingsuit BASE jumping has got to have the balance of being a little bit crazy – and when I say ‘crazy’ I mean someone who is willing to explore boundaries outside of normal life and maybe somebody who is a bit more driven by passion, than someone on the street. [...] This person also must have a very strong, logic-based decision-making process which allows them to personally assess danger and keep them safe. I don’t think that the word ‘crazy’ fits the profile of Wingsuit BASE jumpers – the crazy guys end up crashing.

    Law 8: Let Principles Rule Appetite