RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

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    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

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    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Lee Westwood · Golfer

    Pick the shot, trust it, and never change your mind.

    Lee Westwood reached world number one without a major, and has finished runner-up in three of them. In his forties, he says the work is mostly in his head.

    Asked whether he still believes he can win a major:

    Oh of course – you always go into each tournament thinking you can play the perfect few rounds and take the trophy. If you didn’t feel that was possible I don’t think you’d bother turning up. [...] I do accept the fact age might be against me slightly now, but I’m pretty sure I’m still younger than the oldest golfer to win a Major [that was Julius Boros at the 1968 PGA, at the age of 48], and even when I pass that age, I am still confident I have it in me.

    Asked what it will take to get over the line:

    It will take me the same as it takes everyone else – it’s the perfect storm really, but I think you can only maintain a good round and turn that into a good tournament if the momentum is there, and if the belief is there. [...] Those are two elements that fuel each other, and they make even the most difficult shots appear quite easy. I think the players who can perform consistently at tournament-winning level really have a resilience to everything else that goes on around the circuit, because in reality the difference between the top-rankers and the lower-rankers is actually very little. [...] Ultimately, it’s about staying in that mindset long enough to stay competitive. That’s the challenge and that’s where a lot fall by the wayside.

    Asked how he is working on his mental game:

    I have to trust myself that it is the right shot that I am going to take on and then commit fully to that shot and remain totally focused and calm to make sure I play it the best I can. [...] You need to have a gameplan, work out what that is going to be and stick to that. So mentally that means making sure I keep things nice and simple, and never changing my mind once I step up to the ball.

    Law 2: Guard The Inner Citadel