RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Leonardo DiCaprio · Actor

    Watch the greats, measure yourself against them, then begin.

    He still watches old films endlessly and measures himself against the masters. Leonardo DiCaprio on luck, feeling like an outsider, and the big, risky films he fears are disappearing.

    Asked whether actors ever feel illegitimate:

    Yeah, absolutely. I think everybody at one point in their career definitely has felt like that. I always felt when I was starting out that the movie industry was this mythical world where the Fairy Godmother would come to your house and pluck you and say: “You are now accepted.” [...] We all know that we wouldn’t be sitting here doing what we are doing had we not had that one moment of luck.

    Asked what he tells anyone who wants to get into film:

    The only difference with us actors is that what we do is burnt into the celluloid history for all time – that’s the cool thing about making movies. That’s the first thing that I say to anybody who talks about movies or asks me about them for advice: “Start to watch them.” Go and see what has been done before you get into this industry because there is a pretty high marker for what has been done in the past. Try to measure yourself up to some of the greats and then start from there. [...] I am a huge fan of this artform, and I endlessly, continuously watch movies and I am always blown away by what’s been done in cinema’s past.

    Asked whether a film like The Revenant was a big risk:

    The Revenant was a huge risk on a massively artistic scale, and we had to find financiers who were really willing to believe in the vision, and the belief that it was a great piece of art. Unfortunately, if things keep going as they are, we are not going to see many of these types of films.

    Law 20: Carry What Is Worth Carrying