RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

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    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Levison Wood · Explorer

    Walk the Nile and ask a fisherman what matters to him.

    A former paratrooper walks the length of great rivers and mountain ranges, relying on strangers for food and a bed, and finds more that unites people than separates them.

    Asked how he connects with a place rather than imposing himself on it:

    For me the sense of place is really important because I think it's important to go to somewhere as an objective observer. I don't really consider myself a journalist as such; my background is as a photographer. Seeing that life through a lens had a big influence on my writing and going there trying to draw out the stories from other people and people that live there. For me, that's what it's all about, it's finding their stories and finding what makes them tick, and what the place means to people who live there.

    Asked about the most surprising welcome he has had:

    There are thousands but probably Sudan, the people were so incredible and hospitable. The hospitality was almost overwhelming, when every single village you get to people run out of their homes, offering you a glass of water or some food. They want you to stay and teach their kids English. One guy offered to build me a house if I stayed. It got so much we had to kind of hide from the villagers because we were getting slowed down on the journey. We camped out on the sand dunes a mile away, and I remember one night we made a little fire. The villagers were curious as to who these people were, hiding from the village, and we got surrounded. They were really upset that we weren't accepting the hospitality. One guy stormed off, came back an hour later – he’d carried his bed on his head from his village and said, “If you're not coming into my home, my home is coming to you.

    Asked how he keeps going for months at a time:

    Yes, it's not overdoing it – it’s knowing when to stop and actually not doing an extra ten miles. Actually if you do that, you're going to injure yourself. Better to just be consistent and say, “Right, I'm not doing more than 20 miles, that's it.

    Law 21: Honour Difference Without Dissolving It