RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

More stories

All stories →
Join

One story a week.

Someone who earned their ground, read slowly, in your inbox on a Sunday. The coffee ships to the list first.

One email a week. Unsubscribe any time.

About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Lisa Feldman Barrett · Psychologist

    Your brain is predicting, not reacting. Train it to predict better.

    Lisa Feldman Barrett studies how the brain builds emotion. Her finding is good news for anyone with a temper: feelings are constructions, and constructions can be changed.

    Asked how her theory overturns the old view of emotion:

    The first thing is even though emotions feel like they’re reactions to the world, they’re not. When you feel sad, or angry, or happy your brain is predicting, not reacting. These guesses are the basis for every mental experience you have, including emotion and happen outside of your awareness, largely. By the time you become aware, the guesses have already become implemented.

    Asked whether emotional maturity is the brain adjusting its predictions:

    Sometimes it’s just re-categorising the meaning of your physical sensations. So instead of just trying to calm yourself down it’s knowing what the sensations can mean and knowing that sometimes the physical sensation is just that: a sensation. You don’t need to make it into an emotion. Also, learning emotion concepts and words is really important for your brain to be able to predict well. The bigger your emotion vocabulary is, the better your brain will be at making the version of the emotion best suited to that situation. Sometimes, being angry is the right response, but you don’t necessarily want to yell or lose control.

    Asked whether a man can train himself to respond better:

    Yes, you can train your brain to predict better. It puts you more in control of your emotions and your own behavior; you not only become the architect of your experience, you become the electrician too, because your brain wires itself to its circumstances. Instances of your brain not predicting well are called prediction errors, and your brain can learn from them to predict better in the future. I think we have more control over our emotions and our actions than we might otherwise believe. It’s really hard to control your emotions in the moment, but with a bit of effort you can cultivate those experiences, which then become the seeds of new predictions that will eventually be pretty effortless.

    Law 2: Guard The Inner Citadel