RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Margot Robbie · Actor, producer

    An action film with a great lead does not need a label.

    She pitched a film around a single comic-book character, produced it, and filled it with women. She would rather it was judged as a film than as a statement.

    Asked whether the film has a feminist message:

    I think we need to be careful not to just assume there is a feminist vibe to something just because it’s a movie that enriches all those elements of female empowerment. When it’s the other way round and men are leading out all the very masculine ideals, we don’t go on about it reinforcing male and manly stereotypes in that way, so I think it pays to consider what the real point is. Is it just an action movie with an iconic female lead?

    Asked what producing the film meant to her:

    When you get the chance to be a producer – and especially on a movie like this – it means you are able to introduce talented women into characters and roles where you may not necessarily be familiar with them, before. For a comic-book movie to be made up of almost entirely all female actors, that’s rare. To be part of a team who is setting a new trend for that and paving the way for others to follow suit, that’s a real big responsibility and I would like to think that we have achieved it first-time around.

    Asked how she moves between such different characters:

    I like to think I put into each of them considerable personal investment and a good part of my own persona, but if you saw the characterisation notes and the extent to which we take someone like Harley, work with who she already was then bring about new dimensions to her, you’d know that so much of the hard work is done by writers, producers and directors. I’ve really got the easy bit in all this, and that goes for all sorts of characters I’ve played.

    Law 9: Judge The Deed, Not The Tribe