RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Margot Robbie · Actor

    She threw the safe thing out of the window before she had a replacement.

    At thirty-two, with two Oscar nominations, she worries about the downward slope. She says the worry is the engine.

    Asked about stepping away from Harley Quinn:

    I’ve actually found it very therapeutic to step away from Harley, but it’s also terrifying. It’s like having all the security you ever need or crave sat right in front of you, yet you find yourself tossing that out the window, then needing to replace it.

    Asked why she does it:

    For me it’s about fear – it’s about never accepting that you can take the easy option. Most actors need constant proof or reassurance that they’ve still got it – whatever ‘it’ is. I am no different on that front. I need to keep taking chances, because standing still with the same project or the same concept is, in fact, going backwards, and I have already felt in certain moments that my career is at risk of a downward trajectory. It’s fair to say I will do absolutely anything to avoid that from happening.

    Asked whether that is frightening:

    It is scary, but fear has played a role in where I’ve got to today. I know that sounds strange, because I always play quite loud, confident, bombastic characters, but the fragility of the industry and of being an actor is there all the time. And the reality is it goes so far beyond past success, or bank balance. Actors are exhibitionists, and for as long as the exhibition is running, everything is fine. But once people stop coming to watch the show, the exhibit is useless, and rejection – ultimate rejection – is a familiar but horrible feeling for any actor.

    Law 13: Build Before You Are Ready