RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Mark Winwood · Psychologist

    Name the self-doubt, then start before you feel ready.

    A promotion and a bigger title can make the fear worse, not better. Psychologist Dr Mark Winwood on why so many capable people feel like frauds, and how to call it out.

    Asked what imposter syndrome is:

    Imposter Syndrome is the fear that you’ll be exposed as inadequate, or a failure, despite evidence proving you’re successful. And it’s a mindset that’s more common than you might think. If left unchecked, Imposter Syndrome can lead us to feel stressed and anxious. So, it’s important to challenge negative thoughts surrounding this fear, turning them into positives. Rather than thinking “If this goes wrong, I’m fired’, think “I’m qualified. If I make a mistake, what’s the worst that could happen?”

    Asked for three steps to move past it:

    Name the self-doubt. Acknowledge it for what it is. Ask yourself, “what’s holding me back here?” [...] Challenge the negative thoughts, then convert them into positives. Focus on your best attributes and acknowledge daily accomplishments, focussing on the facts, not the feelings. [...] Be a bolder you. Take risks. Don’t seek validation from others all the time.

    Asked for any other way to handle self-doubt:

    Yes: beware of ‘people pleasing’. It’s easily done but, once we become people pleasers we lose the confidence to stand by our own decisions – whether it’s relying on clients too much for direction or looking to colleagues for unnecessary approval. People pleasing means we’re not directing our lives to our own purpose. [...] Rather than putting off a project you’re nervous about, force yourself to start – the earlier the better. Accept that there will never be a ‘right’ time to start and that your work won’t be flawless.

    Law 3: Speak What Is True