RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

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    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Mookie Betts · Baseball player

    If nothing tests you, how can you ever improve?

    A World Series, an MVP, a batting title, and he still credits everyone else. Mookie Betts on switching positions early, and why an untested player never gets better.

    Asked how he handled being moved to a new position:

    But I had experience of changing and playing different positions in the Minor Leagues, so it was something I was used to and also a great challenge to rise to. It makes you what you become. [...] Nothing is going to be straightforward, and also, if it is, you’re not going to be tested. So, how can you ever improve as a player or as a person? With that experience, you have the opportunity to try those new challenges.

    Asked why he never takes the credit alone:

    Well, I know I can get individual awards, but at the end of the day, it is a team game and I’m not playing these innings myself. The Boston Red Sox is an organization, there is a squad of players, a backroom staff and a lot of other people. [...] For any of us to be able to go out there and perform to the best of our ability, we need to be fit, healthy, practise and prepare well, know that we trust each other on the field and also be there for one another.

    Asked how he switches off away from the game:

    For me it’s about physical downtime but also mental. It’s not just the time you are playing, it’s the psychological endurance you have with the whole matchday operation, the traveling, the intensity. Even nerves and nervousness can be physically draining, so to totally switch off from all of that is actually a real blessing and something I have worked hard to do.

    Law 7: Fail Or Die