Law 13 · Build Before You Are Ready
The man who paid for his own risk.
Tom Hardy put $2.5 million into Taboo knowing half the room would hate it. On why permission never arrives, and why he stopped waiting for it.
Tom Hardy · Actor
Law 18 · Become Dangerous, Then Govern It
The challenges on the mat are bigger than on set.
The director has a black belt in Brazilian jiu-jitsu. He says the mat is harder than any film set, because nobody can help you there.
Guy Ritchie · Director, jiu-jitsu black belt
Law 13 · Build Before You Are Ready
Doing things rather than dreaming about them.
DJ, actor, kickboxer, and now director. Elba on a father who died at seventy-two and the urgency that followed.
Idris Elba · Actor
The first cup is the quiet one.
A washed Colombian for the hour before the day gets its hands on you.
Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.
Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.
250 g · Huila, Colombia · Washed · Whole bean or ground
More stories
All stories →One story a week.
Someone who earned their ground, read slowly, in your inbox on a Sunday. The coffee ships to the list first.
About the author
Shane Quigley
The people I interviewed
Actors, athletes, adventurers and founders. Tap a face to read their story.
A code · not motivation
The 22 Laws
of Growth & Freedom
Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.
A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.
One slow, painful brick at a time.
In life, everything meaningful is earned.
Rise Strong. Nothing’s Given.
A new story every week.
RSNG Coffee · No. 01
The Foundation
Washed Colombian. Red apple, panela, a long clean finish.
The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.
- Origin
- Huila, Colombia
- Process
- Washed
- Roast
- Light-medium
- Weight
- 250g
- Roasted
- UK · to order
- Inside
- One law card
The first roast is on its way.
Inside every bag
A card in every bag
Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.
Stop wishing it was. Start building.
rsng.com/laws/1
Later · the tool
Pocket will hold you
to the code.
It reaches you only when it needs you.
An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.
No blue. No streaks you did not earn. The accent appears only when something needs you.
Today
Become Hard To Threaten
You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?
Practice
Do the work.
Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.
Myles Kennedy · Singer, Alter Bridge
Breathe, stay present, and tell your own story.
Myles Kennedy fronts Alter Bridge and sings for Slash. His solo record finally faces the death of his father when he was four, and he meets a lifetime of anxiety with daily meditation.
Asked whether the record took personal courage:
I remember one day in particular where the word ‘unapologetic’ came to mind. I had to tell myself: “Look, this is your story, this is who you are. Not everybody is going to be on board for this, and that’s fine. This is you expressing yourself and that’s all you can do, and you just have to stay true to who you are.”
Asked how important perseverance is in his everyday life:
It’s everything. Not every day is easy, everyone has their struggles and for me with that song, it’s from my Mother's’ perceptive and is kind of a preface to the whole story. It really highlights how steadfast she was in making sure we pulled through all of that. The fact that she wasn’t going to just give up – she had my brother and I to take care of. I felt like if she was able to survive the way she did, pretty much anything life throws my way at this point I take inspiration from that.
Asked how he lives more in the moment:
I try to meditate every day now. It’s really helpful for me, especially for someone who has been plagued by anxiety for my whole life. I found that is such a useful tool but the beauty of trying to integrate it into your life is you can do it at any moment. If I’m sitting on a plane and my mind starts racing, and start getting lost in that trap and spiralling out of control then it’s very simple; it’s just a matter of focussing on my breathing, bringing it all back to that. Slowing everything down and just observing rather than trying to change my thoughts. It’s so helpful for me – it really has breathed new life into me as a human being.