Law 13 · Build Before You Are Ready
The man who paid for his own risk.
Tom Hardy put $2.5 million into Taboo knowing half the room would hate it. On why permission never arrives, and why he stopped waiting for it.
Tom Hardy · Actor
Law 18 · Become Dangerous, Then Govern It
The challenges on the mat are bigger than on set.
The director has a black belt in Brazilian jiu-jitsu. He says the mat is harder than any film set, because nobody can help you there.
Guy Ritchie · Director, jiu-jitsu black belt
Law 13 · Build Before You Are Ready
Doing things rather than dreaming about them.
DJ, actor, kickboxer, and now director. Elba on a father who died at seventy-two and the urgency that followed.
Idris Elba · Actor
The first cup is the quiet one.
A washed Colombian for the hour before the day gets its hands on you.
Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.
Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.
250 g · Huila, Colombia · Washed · Whole bean or ground
More stories
All stories →One story a week.
Someone who earned their ground, read slowly, in your inbox on a Sunday. The coffee ships to the list first.
About the author
Shane Quigley
The people I interviewed
Actors, athletes, adventurers and founders. Tap a face to read their story.
A code · not motivation
The 22 Laws
of Growth & Freedom
Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.
A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.
One slow, painful brick at a time.
In life, everything meaningful is earned.
Rise Strong. Nothing’s Given.
A new story every week.
RSNG Coffee · No. 01
The Foundation
Washed Colombian. Red apple, panela, a long clean finish.
The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.
- Origin
- Huila, Colombia
- Process
- Washed
- Roast
- Light-medium
- Weight
- 250g
- Roasted
- UK · to order
- Inside
- One law card
The first roast is on its way.
Inside every bag
A card in every bag
Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.
Stop wishing it was. Start building.
rsng.com/laws/1
Later · the tool
Pocket will hold you
to the code.
It reaches you only when it needs you.
An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.
No blue. No streaks you did not earn. The accent appears only when something needs you.
Today
Become Hard To Threaten
You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?
Practice
Do the work.
Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.
Neymar · Footballer
Play for the kid in the dusty street watching you.
Neymar has more than 100 caps for Brazil and one trophy still missing. He plays with the weight of his family and his country, and for the kids who cannot afford a ball.
Asked how a global following affects him:
When you’re out on the pitch you’re not just representing your club, your country or yourself. You’re there with the weight of your family, your children, the clubs fans, your fellow countrymen and women – it’s a huge responsibility to take on and having got to this stage of my career where every time I take to the field the pressure is on to perform, I have to be right in every way for it to happen. [...] When you’re a young kid kicking a ball around the dusty streets – and sometimes, it’s not even a ball as some kids can’t even afford one – you dream of being in the big moments and on the big stage, in front of huge crowds, world television audiences watching. So, every time I go onto the pitch, I need to deliver that for those watching and also, to show the potential stars of the future what is required to get there.
Asked who he looks up to:
If there was no Robinho at Santos, would I be the same person? Probably not… Well, I’m not convinced that I would be the same person I am today, but what I mean is that Robinho was a total inspiration to me and I try to be like him in as much as giving back to those who have given me a lot and helped me be where I am.
Asked how he handles criticism:
Sometimes criticism is deserved, other times it is not. I think you just need to be aware of what the world is like these days, and the fact is things move along so quickly. [...] When something perhaps goes badly I know there is no point in dwelling on it because a whole new story will be created very quickly, and people forget. [...] I used to be a lot more paranoid and wary of what was going on and what was being reported. These days I just like to keep things to myself, and to live a good, honest life. That’s all anyone wants.