Law 13 · Build Before You Are Ready
The man who paid for his own risk.
Tom Hardy put $2.5 million into Taboo knowing half the room would hate it. On why permission never arrives, and why he stopped waiting for it.
Tom Hardy · Actor
Law 18 · Become Dangerous, Then Govern It
The challenges on the mat are bigger than on set.
The director has a black belt in Brazilian jiu-jitsu. He says the mat is harder than any film set, because nobody can help you there.
Guy Ritchie · Director, jiu-jitsu black belt
Law 13 · Build Before You Are Ready
Doing things rather than dreaming about them.
DJ, actor, kickboxer, and now director. Elba on a father who died at seventy-two and the urgency that followed.
Idris Elba · Actor
The first cup is the quiet one.
A washed Colombian for the hour before the day gets its hands on you.
Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.
Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.
250 g · Huila, Colombia · Washed · Whole bean or ground
More stories
All stories →One story a week.
Someone who earned their ground, read slowly, in your inbox on a Sunday. The coffee ships to the list first.
About the author
Shane Quigley
The people I interviewed
Actors, athletes, adventurers and founders. Tap a face to read their story.
A code · not motivation
The 22 Laws
of Growth & Freedom
Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.
A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.
One slow, painful brick at a time.
In life, everything meaningful is earned.
Rise Strong. Nothing’s Given.
A new story every week.
RSNG Coffee · No. 01
The Foundation
Washed Colombian. Red apple, panela, a long clean finish.
The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.
- Origin
- Huila, Colombia
- Process
- Washed
- Roast
- Light-medium
- Weight
- 250g
- Roasted
- UK · to order
- Inside
- One law card
The first roast is on its way.
Inside every bag
A card in every bag
Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.
Stop wishing it was. Start building.
rsng.com/laws/1
Later · the tool
Pocket will hold you
to the code.
It reaches you only when it needs you.
An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.
No blue. No streaks you did not earn. The accent appears only when something needs you.
Today
Become Hard To Threaten
You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?
Practice
Do the work.
Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.
Nikola Jokic · NBA center
Aggression got him started. Calm made him the best.
Nikola Jokic grew up between two brothers, one with the talent and one with the will. He got both, and learned that a calm head wins more games than force.
Asked how his mentality took him to the top:
I try to be a leader for my team and so much of how I play begins with aggression. I’ve always been like that as a player, as a person, even; but a little while ago I learned that wouldn’t be enough by itself. [...] It’s taken a while now but I know that to play your best you need to be in control and relaxed; for yourself and, as a leader of a team. It’s imperative.
Asked about his family:
I’ve never forgotten where I have come from and I never will. My brothers like basketball and one was very talented but just didn’t like it enough to pursue a career. The other has the strength and the will, but not the talent. [...] So, it seems that I have a mixture of both of them and I was the one lucky enough to make the journey to the NBA. We also lived together in Denver, and they would always come along to support me. I would be nothing without them, or my parents.
Asked what motivates him:
Funny how it sounds, but losing doesn’t motivate me any more than winning does. I don’t like losing and I will do anything I can to prevent that bad taste that it leaves. Winning is easy to deal with, everyone is happy and sometimes you lose sight of the bigger picture. [...] But what defines you is how you deal with all results, because that really sorts out the great from the not so great. Everybody wins, everybody loses. [...] The ones who win most are the ones who can get better no matter what the last result was; and when I say better, I mean to figure out why you lost, why you won and how you can improve that next time.