RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Othman Almulla · Saudi Arabia’s first pro golfer

    His country had no professional golfer. He became the first and took the 80s on the chin.

    Saudi Arabia had never produced a professional golfer. Almulla turned pro at thirty-two, shot 80 and 81 next to Ernie Els, and kept going.

    Asked what his first event as a pro was like:

    The 2019 Saudi Invitational was my first event as a professional golfer. I obviously didn’t do as well as I would like [rounds of 80 and 81], but it was an unbelievable experience to get that taste of European Tour life. I played with Andy Sullivan and Ernie. I was like a sponge that week, trying to take it all in and trying to represent myself in the best way I could. The golf wasn’t what I wanted that week, but there are many more weeks to come. To get to spend some time with Ernie, who’s a legend of the game of golf and still doing amazing things in the golf world, was amazing.

    Asked where he is a year on:

    I learned a lot that first year as a professional golfer, getting my feet wet. I got the opportunity to play in a couple of other European Tour events and I played on the MENA Tour, then I went to the UK and played some EuroPro Tour events. It’s been amazing. I played really well in the last event of the year on the MENA Tour. I made the cut on the number and shot 65 on the final round – so I went from last to 23rd. I need to use that as a springboard and build on that this year.

    Asked whether he sets goals now:

    Yes, and hopefully I can start chasing some of these. I want to earn my way onto some of the big Tours. The big goal in the next couple of years is to be an Olympian – that would be amazing. I’m working really hard towards that. The sky’s the limit.

    Law 1: The Field Is Not Level