RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

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    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

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    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Paul Armstrong · Author, technology consultant

    Treat every shock as more data, then choose your next step.

    Robots, blockchain and a new kind of workforce are coming either way. Paul Armstrong on staying flexible, paying for your own skills and making disruption work for you.

    Asked whether we have to rethink our careers from scratch:

    We can adapt – we've always adapted and while we are heading into a period that is different to any other in history because of the level and pervasiveness of the technologies involved, most agree that what comes after the disruption will be better for humanity as a whole. Whether that means more fulfilling jobs, higher skills or more free time.

    Asked whether we should be future-proofing our careers:

    Every business and industry is different but on the whole I think an open relationship to change and disruption is healthy. It's when people get inflexible that issues arise personally and professionally. Now more than ever people need to embrace change and new technologies in order to explore them, understand them and respond to them. Personally, I think most people should do more to future-proof their careers in order to maximise options – don't wait to go on a course – push for it or pay for it yourself!

    Asked how to respond to sudden, career-altering change:

    Again, flexibility is key and understanding that nothing stays the same forever is paramount to maintaining a good headspace around issues. [...] Let’s say you are in the hotel industry, you aren’t going to simply throw your hands up and leave the keys on the front desk because of Airbnb, but you are going to have to decide what your world looks like in 3-5 years because of them. Treat everything you find out as more data to make a decision with, rather than an issue you've got to overcome. Sometimes you can sidestep, other times you need to start climbing again.

    Law 14: Make Chaos Pay You