RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

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    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

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    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Raheem Sterling · Footballer

    Standing by your convictions.

    One of the best footballers in the world, known almost as well for taking on the press over how it writes about young black players.

    Asked how he sees his role off the pitch:

    First and foremost, I am a footballer. That’s what I do, that’s what I get paid to do and that’s where I want to be noticed. It’s a shame that we have to speak out about racism because footballers shouldn’t need to be having those conversations. But when we see that something is fundamentally wrong in the world, then we must expect those conversations to come about. I’ve never gone out of my way to be noticed off the pitch, that’s not my style. And more and more now – perhaps because fans are back in the stadiums and football really feels like football again – I want to get back to playing the game, not spending so much time talking about all the other stuff.

    Asked about his public challenge to the press:

    [...] The reason I was doing it was to give people more awareness, and not to go along with the character judgements that the media were lazily making over footballers like myself. People need to know not to just idly follow the thoughts and actions of others; they need to have an open mind and draw their own conclusions from the things that they see. That becomes more difficult because of newspapers and social media, and the way the world works nowadays; but I would always encourage people to express their own views in any situation.

    Asked about making the England squad at eighteen:

    [...] And yet lots of players get breaks at that age – so it was really up to me to build on that early opportunity and make the most of it. And the truth is I’ve had phases of my career where I’ve felt like I wasn’t progressing and wasn’t moving forward. It’s always a worry for footballer when you feel as though you are standing still. [...]

    Law 3: Speak What Is True