RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

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    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

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    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Richard Hammond · TV presenter

    Say the worry out loud and you are halfway to solving it.

    A knee wrecked in a supercar crash has not stopped the runs. Richard Hammond on exercise as mental maintenance, working himself as hard as his team, and why blokes need to talk.

    Asked when he first linked exercise to his mental health:

    So I have always done exercise – not because I want to achieve the body beautiful; I am middle-aged, that is never going to happen – but because I am a firm believer in exercising for mental health. I am very aware of that. This is a physiological thing. Your mental health is resulting from physical effects, from what is happening is your brain and mind chemically. So it is about maintaining your physical and, as a byproduct of that, your mental health.

    Asked what else he gets from exercise:

    I have always believed in the benefits to your mind, but also to everything else in your life, that comes from basic fitness. And I don’t mean about looking physically good but in terms of self-discipline. [...] I would sometimes really beat myself up on a hard run because it is important to work hard. I tend to work pretty hard and I run a production company, and I work the team around me pretty hard. And there is no point doing that unless I am prepared to work myself hard. And sometimes developing that work ethic involves shouting at myself to run up a big hill.

    Asked whether men are getting better at talking about mental health:

    Yes, and it should all be out there and we should discuss it. And I think mental health is a fluid thing: you can be mentally healthy one day and not so well the other day. It is real and not imagined. So there is no need to be awkward about it. I talk about constantly. Once it’s talked about, you might find you have solved the issue, or if you haven’t at least you have identified the issue and you can then set about solving it. That is why blokes need to learn to be better at that.

    Law 3: Speak What Is True