RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

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    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Robert De Niro · Actor

    Serve the plates, take the advice, then pass it on.

    Fifty dollars for his first film, years of waiting tables, then eight pictures with Scorsese. Robert De Niro on getting your hands dirty and what the older actors taught him.

    Asked what he remembers of waiting tables in New York:

    Like every other actor, I couldn't wait to start making money as an actor so I could quit working as a waiter. My goal at the beginning was to find regular work and not have to worry about paying my bills. Everything else has been a bonus. [...] I know I served a lot of plates along the way, and a lot of people in that era and this industry did and do still now. It’s like a rite of passage – it makes you. You have to get your hands dirty. Work anywhere, serve meals, wash dishes, clean streets. Just keep yourself ticking over and make yourself available for anything.

    Asked whether he asked older actors for advice when he started:

    I would ask actors who were a generation ahead of me questions about the business that you only get to know about if you've been around for a while. I got a lot of advice from older actors and I try to do the same with younger actors. I don't know if my advice is any good, though, but I try. I hope so. [...] Sometimes there are technical things you can make younger actors more aware of, like if the lighting doesn't appear to be right or whether the camera placement seems strange. It takes experience to know about those things and if I'm asked I'm happy to share whatever knowledge I have.

    Asked whether he has had periods of being unhappy with his work:

    Sometimes there are periods where you feel you can be doing more. There's always some anxiety to this kind of job. But as long as you're alive you're going to have anxiety about something.

    Law 20: Carry What Is Worth Carrying