RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

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    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

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    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Roger Frampton · Movement coach

    Natural movement is the pension plan you pay into daily.

    He trained to look big, then found he could not touch his toes or sit in a squat. Now he teaches people to move the way they did as children.

    Asked how his method began:

    When I first got into training my goal was to be big. That’s all I cared about: looking big and buff like a movie icon. The cost of that was that I disregarded my natural movement and added to my tightness. I may have looked the part, but I couldn’t touch my toes and sitting in a squat meant falling over backwards. So several years ago I decided I would take it upon myself to strip my body of all this tightness and spend time daily getting my natural flexibility back.

    Asked what is so bad about sitting:

    The problem with sitting is the long periods of sedentary hours, with a body that has evolved to move. The second issue is that the chair is designed for comfort rather than how we are evolved to sit. If we want to see how we should sit we need look no further than the way children sit or how we sat as children. Children sit in a huge variety of positions on the floor, including on their “sit bones” and in a squat.

    Asked why these basic movements matter:

    Natural movement is our pension plan. When it comes to pension plans most of us think about money and what we will have for the future. But what if you get there and are stuck in a body that’s weak, tight, full of chronic pain and are reliant on somebody else to take care of you? For me, if I always take care of my body, my body will always take care of me. If we start taking care of ourselves today, we can keep taking care of ourselves for life. There are many, many examples of people well into their 80s and 90s doing what it takes and stretching their body daily using all types of movement practices. But start today. Just 10 minutes of self care for your body per day can make all the difference.

    Law 17: Train The Vessel Through Complexity