Law 13 · Build Before You Are Ready
The man who paid for his own risk.
Tom Hardy put $2.5 million into Taboo knowing half the room would hate it. On why permission never arrives, and why he stopped waiting for it.
Tom Hardy · Actor
Law 18 · Become Dangerous, Then Govern It
The challenges on the mat are bigger than on set.
The director has a black belt in Brazilian jiu-jitsu. He says the mat is harder than any film set, because nobody can help you there.
Guy Ritchie · Director, jiu-jitsu black belt
Law 13 · Build Before You Are Ready
Doing things rather than dreaming about them.
DJ, actor, kickboxer, and now director. Elba on a father who died at seventy-two and the urgency that followed.
Idris Elba · Actor
The first cup is the quiet one.
A washed Colombian for the hour before the day gets its hands on you.
Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.
Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.
250 g · Huila, Colombia · Washed · Whole bean or ground
More stories
All stories →One story a week.
Someone who earned their ground, read slowly, in your inbox on a Sunday. The coffee ships to the list first.
About the author
Shane Quigley
The people I interviewed
Actors, athletes, adventurers and founders. Tap a face to read their story.
A code · not motivation
The 22 Laws
of Growth & Freedom
Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.
A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.
One slow, painful brick at a time.
In life, everything meaningful is earned.
Rise Strong. Nothing’s Given.
A new story every week.
RSNG Coffee · No. 01
The Foundation
Washed Colombian. Red apple, panela, a long clean finish.
The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.
- Origin
- Huila, Colombia
- Process
- Washed
- Roast
- Light-medium
- Weight
- 250g
- Roasted
- UK · to order
- Inside
- One law card
The first roast is on its way.
Inside every bag
A card in every bag
Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.
Stop wishing it was. Start building.
rsng.com/laws/1
Later · the tool
Pocket will hold you
to the code.
It reaches you only when it needs you.
An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.
No blue. No streaks you did not earn. The accent appears only when something needs you.
Today
Become Hard To Threaten
You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?
Practice
Do the work.
Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.
Ross Edgley · Adventurer, endurance swimmer
Told he had no swimmer's body, he swam around Britain anyway.
Around the whole of Britain without once setting foot on land, six hours on and six off. Ross Edgley lost bits of his tongue, earned a rhino neck, and kept swimming.
Asked what keeps him going in the hard moments:
The big thing for me has been to get creative – 100+ days is too far too long to just ‘grit your teeth’ and ‘knuckle down’. I’ve thought about everything and anything, from the deep and meaningful (I’m reading a lot of stoic philosophy), to just thinking about what my first meal on land will be. The key thing is making this swim sustainable, both mentally and physically, so anything positive that will get you out of bed at 3am, put on a cold wetsuit and swim in the dark, is a must.
Asked whether he changed his body for the swim:
No. So when I went and did a body scan, they said: “You have no physical attributes to be a swimmer. You’re short, you carry more muscle mass, you’re not very buoyant.” But I just love swimming. Also, this isn’t about just swimming. Once you know how to put one arm in front of the other, semi-efficiently, it becomes about something completely different. It’s like survival sport: it’s not swimming, it’s like survival swimming, because you’re trying to control the inevitable catabolic breakdown of the body as you go around a massive island.
Asked for his advice on technique:
I would say, listen to conventional wisdom but then don’t be afraid to discard it as well, because so much of conventional swimming coaching is done for swimmers who are built a certain way and one thing I quickly realised is, like running, there’s no single best way to move through the water – so if you don’t have that body type, don’t be afraid of self-experimentation to find something that works for you.