RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

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    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Sam Rossiter · Free runner, personal trainer

    Three crashes, three rebuilds from scratch, each body stronger than the last.

    Broken legs, a blind eye and no right ACL, each crash six months before a big show. Sam Rossiter on rebuilding from basic movements and telling fear from danger.

    Asked how he bounced back in time:

    In those six months, three years running, I managed to learn to walk properly again, get back to lifting and put on some lost mass, then diet down to contest condition, every year surpassing my previous conditions and then every year having a bigger accident! After so many rebuilds from scratch and basic movements, I learnt that the problem I faced was really my attitude towards the problem. Most people would see this as being faced with two choices: to give up, or push forward. Being raised by my parents that giving up was never an option, my reality was that I faced only one option. To push forward. The man who says he can, and the man who says he can't, are both usually right.

    Asked what calisthenics gives him that lifting weights does not:

    Lifting as heavy as I can is a primal desire I have to be as strong as I can, but it has truly shown me that to be a master of my physical form I have to be able to control my own bodyweight too. Handstands, balance, jumping and backflips all use our fast-twitch, isometric and rapid eccentric muscle fibres and contractions, which are slightly different to the usual stress for hypertrophy caused by pure resistance training.

    Asked what he has learned about danger and fear:

    All my injuries served a purpose by making me smarter, understanding what went wrong and why, so I theoretically now have an advantage. Do not misunderstand: ‘danger’ is very real. However ‘fear’ is a product of our own creation. ‘Fear’ is our thoughts of the potential consequences of failure. Separating fear from danger comes down to our judgment. Good judgment comes from experience, and a lot of that comes from bad judgment!

    Law 17: Train The Vessel Through Complexity