RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Scott Eastwood · Actor

    His father could have made it easy. He made him audition.

    Clint Eastwood's son does his own stunts, trains Muay Thai and lives by the sea in San Diego, well away from Hollywood. The old-school lessons came from home.

    Asked how his father's no-nonsense philosophy shaped him:

    He was someone who expected you to earn your own way in life. He could have made my life very easy but he knew that that would have been the worst thing he could have done. No-one ever gave him anything when he was making his way in life and he expects you to have the same attitude. My dad believes that the only way you really learn about yourself is when you’re forced to work hard and deal with adversity on your own. Even when I would ask him if I could work on some of his films, he would still make me audition for every part.

    Asked whether the comparison with his father still weighs on him:

    I’m very proud to be his son. He’s always been a great role model for me and he taught me to stand on my own and never expect handouts from him. My dad is very old-fashioned and old-school when it comes to discipline. He taught me basic things like the value of hard work, dedication to whatever you choose to do in life, and to stand up for yourself and be a man. When I was younger, I didn't always appreciate that, but it made me much tougher and more self-reliant. You also learn more self-respect if you’re forced to make your own way and not expect favours from people.

    Asked what he does beyond the gym:

    I’ve always loved surfing and over the years I’ve gotten into Muay Thai and Jiu-Jitsu. I love pushing myself whenever I’m training in the gym or doing any kind of sport – it clears your head. I once lived in Australia and that was one of the best experiences of my life. Spending time there got me to appreciate the beauty of being out in nature and living very simply. That’s why I’ve been living in San Diego and not LA for a long time now, because I have this feeling of freedom that comes from not being so close to the film industry and all the bullshit that comes with the business.

    Law 16: Accept The Shield. Refuse The Leash.