RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Scottie Scheffler · Golfer

    World number one, and he still says do not play only golf.

    A 59, Rookie of the Year, world number one. Scheffler on patience, and the best advice he ever got: do not only play golf.

    Asked for the best advice he has been given:

    Don’t focus too much of your attention on one just one thing. So, play as many different sports as you like and are good at. Just playing golf can narrow your ability and your hunger for the game. I’ve seen so many young players who are great golfers but who have just concentrated on golf. They either become bored, tired or just totally burnt out at a very young age. You should always keep doing lots of different things. Practice as much as you can and always try to better your game, but take a break and play other sports. That’s helped me so much.

    Asked what he would tell younger golfers:

    I would say one of the best things that’s helped me in my career is not trying to force things when I’m out on the course. Unless I have to go for it on the last few holes of a tournament when I’m still in contention for the win – or I’m trying to hit a 59! – I don’t like to go all out. Staying patient is definitely one of the things that has helped me, personally, and I think if a young player wants to improve their game or get to the next level, trusting your game and having go-to shots is the way to be. [...]

    Asked how much he works on the mental side:

    I think it’s more a case of me using the fact that I really, really do not like to lose and that’s my key motivation… You can’t afford to let losses affect you – there are so many great players in these events every week and only one guy can get the win, so it’s never good to be too harsh on yourself.

    Law 17: Train The Vessel Through Complexity