RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

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    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

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    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Shane Lowry · Golfer

    Weather the storm, and come out the other side.

    No golfers in the family, just a pitch-and-putt course down the road in Mullingar. Shane Lowry on blown leads, pressure on the final holes, and why no single result defines a golfer.

    Asked about the biggest challenge in golf:

    I think for me it’s always been about contending with how the sport can produce such different results. You can go into a tournament on such a high and supremely confident in your ability, but there is so much around you that can work against you. [...] I think most golfers, as they progress their game, learn how to come to terms with that. It’s nice to think winning a tournament makes you the very best; but then missing a cut doesn’t make you a bad player, so you have to take each in context. [...] The truth is probably somewhere in the middle. You are a good golfer – you will win and you will lose!

    Asked how a boy from a non-golfing family got into the game:

    No, that’s absolutely right. My uncles played the game, on my mum’s side, but not professionally – just as a social thing. Mullingar in County Westmeath, the village where I grew up, has a local pitch and putt course and that’s about it. But that’s how I got into the game and I was no older than 10 years old when I first started going there. [...] It wasn’t until I was in my middle teens that there was a new golf course built a few miles away from where we lived. I joined that club, Esker Hills, and things went from there. But it did take a while from me to bring my handicap down, in fact I was still playing off four when I was 16 years old. [...] My parents were actually trying to get me into college, but I wasn’t letting that happen – I always wanted to be a pro golfer, instead.

    Asked whether he has overthought shots under pressure:

    Sure, and I have done that before when I have thrown away leads. I guess the US Open in 2016 is an example of that. [...] I think there are points in every round where you just have to weather the storm. That will always come in any sport and any contest – individuals, teams or whatever… they get on top in a clash and get a bit of momentum. The trick is to get through that spell and emerge out the other side.

    Law 1: The Field Is Not Level