RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

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    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Simon Reynolds · Driver performance manager, McLaren

    Get stronger and the endurance comes with it.

    Five g in the corners, a hundred kilos through one leg under braking, and a cockpit like a hot bath. The man who conditions McLaren's drivers on why heavy lifting builds stamina.

    Asked why a driver in a long race needs heavy strength work:

    If you've got a higher strength and robustness you have more capacity when you run out of endurance. Your threshold levels are buffered by being stronger. As a really basic example, if your one rep maximum is this and you improve your one rep maximum, that gives you more capacity to do higher load for more reps.

    Asked what the cockpit does to a driver's body:

    The drivers need to have a balance of all systems, but mainly focused on endurance because it’s an endurance sport. They have to perform high repetitions of steering and braking manoeuvres. They’re loaded in an isometric position, so whereas a footballer would be running around everywhere and very dynamic, the drivers are very static and they are in what I call the Pink Panther position – it’s dysfunctional in a way that's not conducive for good posture and movement.

    Asked whether the same problem reaches the rest of us at the wheel:

    Yes, if you’re sitting down your glutes switch off, they're not active. You're in a very flexed position at the hips, so you get quite tight through the hip flexors, which have the same sort of attachments into your lumbar spine. For most people, sat in this slouched position, is coupled with losing mobility through your thoracic spine and your upper spine. You end up when you stand, moving in a less mobile and functional movement pattern. Be aware of the fact that if we're more sedentary, we're switching off muscles which need to be functioning well when we’re moving.

    Law 17: Train The Vessel Through Complexity