RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

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    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

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    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Stewart Cink · Golfer

    At forty-seven he unpacked the fears and won twice.

    At forty-seven, winless for eleven years, he sat down with a psychotherapist and worked through what he was afraid of. Then he won twice.

    Asked about the work he did with a psychotherapist:

    Well, I started talking to a guy called Dr. Preston Waddington – whose technical title is a psychotherapist – and his job is to talk you through a few of the things that you are afraid of or that are bothering you, things that you are nervous about, but also things that you want or you love… basically anything which has a huge impact on your life, positive or negative way. So, you try and dig down in your past and figure out environmentally what might have helped form those beliefs, opinions or whatever. That really helped to uncover some of my fears on the golf course and I think that it’s pretty normal for someone to be afraid when they get into certain situations when they’re playing golf – especially when you’re new. You’re unpacking your life and you sometimes overdo that because you think that it’s happening way more than it is and that’s natural. In my case, I was just dealing with some of that anxiety on the course about performance. I was trying to live up to my own expectations.

    Asked whether the winless years were part of it:

    Yeah, absolutely that. You think it’s a fluke, you wonder what you’re doing wrong. I always work on asking a question and receiving an answer, like marching orders. I will always want to know why and that doesn’t just apply to golf, it’s also other things, as well. [...]

    Asked how he feels about the future:

    I’m always optimistic, always positive. I know I have had a good career and there are so many guys younger than me progressing through the ranks, and that’s great to see – but it doesn’t diminish my ambition one bit or make me think I can’t still win titles.

    Law 2: Guard The Inner Citadel