RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

More stories

All stories →
Join

One story a week.

Someone who earned their ground, read slowly, in your inbox on a Sunday. The coffee ships to the list first.

One email a week. Unsubscribe any time.

About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Tadej Pogačar · Cyclist

    In the mountains everything is unpredictable. That is where he wins.

    Two Tours de France before twenty-three. Pogačar on riding by instinct so that nobody knows what he will do next.

    Asked why he rides to feel rather than to the numbers:

    I think that me just riding on instinct allows me to do different things at different times, and then there is less of a textbook way of performing, or the other teams and riders knowing what I am going to do and when. If a certain rider or team has a certain tactic, it’s a lot easier [to counter]. When teams lead out a sprint you know how it’s going to play out. In the mountains everything is unpredictable – everything. And when you’re racing against someone who doesn’t have a set time to push or typical pace increase, you can never balance out tactics against them. What helped me in defending my title was the extra conditioning that I had. I felt it made such a big difference, even if spending time away from the bike in training and eating more went against some of my instincts.

    Asked whether cycling is mostly raw strength:

    Yes but more of cycling is about when to use that strength and stamina. You are not flat out all the time, and in the mountains it really is a tactical game. One good or bad move, one good or bad hour, can be the difference between cycling down the Champs-Élysées with the yellow jersey, and not. As they say, you can’t win the Tour de France on the mountains, but you can lose it there. This, I think, is crucial to every rider who wants to be on the podium. You push and you protect, but you never let any rival know what mode you are in. When they find out, you have problems.

    Asked what he missed most in lockdown:

    [...] Actually what I missed most was the pressure. There is only so much a feeling of competitiveness you can generate by yourself, and as a sportsman you live for that pressure. You’re built to withstand that and when you don’t have that release, it’s hard.

    Law 14: Make Chaos Pay You